Hello. I’m Beth Roth.

I lead teams to design what’s next.

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Building the future of AI-powered customer experiences

I create experiences that empower associates, reduce customer friction, and reimagine how organizations engage in their most critical service moments. Whether it's aligning leaders around a 5-year vision, simplifying legacy systems, or weaving GenAI into the servicing workflow, I lead teams to connect the dots and make complexity feel effortless.

 
 
 

I turn ambiguity into action. Whether it's untangling legacy systems or leading teams through AI adoption, I find the thread that makes complexity feel simple.

 
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Case Studies

The majority of my work is focused on internal applications for large corporations, the below projects are password protected. If you'd like to review my portfolio please reach out, I'd love to walk you through them.

Review Case studies
 

 

I build strong relationships, thoughtful systems, and work that matters—because how we get there matters just as much as where we’re going.

People

I build teams that trust each other and hold high standards. I've coached designers through their first executive presentations and managed people through brutal performance review cycles. I know what it takes to help people lead when the stakes are high.

Process

I bring structure to ambiguity. I create rituals and frameworks that ground teams through change, drive consistency across portfolios, and bridge user needs with business goals. I'm not interested in shipping features. I'm interested in building systems that scale.

Projects

I lead bold, messy, meaningful work. From AI-enhanced platforms to multi-year servicing roadmaps, I help organizations define the vision, align cross-functional partners, and build the systems that bring it to life. I connect strategy to execution. I've led teams that turned five-year visions into working products that thousands of agents use every day.

Learn more about me
 
 

I share insights on AI transformation, design leadership, and building human-centered experiences at scale.

 
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Past engagements

Designing AI for Moments that Matter: Building experiences customers want | AI Summit, Javits Center, New York • NYC | December 11th, Day 2 GenAI Stage Keynote

Behavior-Based Servicing in Conversational Experiences | Voice & AI Summit, Arlington • VA | October 2024
Highly attended session

Visual Design CoP Panel | Internal Leadership Panel | Virtual | February 2025

 
Review speaking & thought leadership
 

 

Teaser of more corporate work

Apple Rewards

Apple Rewards

Priceline Rewards

Priceline Rewards

Decision Quest

Decision Quest

Vanguard Labs

Vanguard Labs

Endo Pharmaceuticals

Endo Pharmaceuticals