I lead design teams through big change.
Hello, I’m Beth Roth. My teams set bold, enterprise-wide visions that streamline processes and procedures, using AI where it truly helps and human judgment where it matters most.
For the last five years, I've led designers and managers transforming a legacy servicing application into an AI-enhanced platform at a major financial institution. I uncovered user needs that unlocked greater business impact and aligned product, technology, and operations around a multi-year roadmap to get there.
Selected work
Case studies are password-protected. Request access.
Capital One
Vanguard
Barclaycard
Comcast
Pet360/Chewy
I’ve designed for
On stage
Upcoming
The AI Summit New York, Javits Center • NYC | December 10, 2026
Past engagements
Designing AI for Moments that Matter: Building experiences customers want
The AI Summit New York, Javits Center • NYC | December 11, 2025
Day 2 GenAI Stage Keynote
Visual Design CoP Panel
Internal Leadership Panel • Virtual | February 2025
Behavior-Based Servicing in Conversational Experiences
Voice & AI Summit, Arlington • VA | October 2024
Highly attended session
Recent Writing
Designing in the Age of Curiosity, Complexity, and AI: What attending Config reignited — and where I’m taking it next | Medium | May 2025
Additional corporate work
Apple Rewards: Barclaycard rewards redemption
Priceline Rewards: Barclaycard rewards redemption
Decision Quest: Internal statement offer generator
Vanguard Labs: Multivariate testing prototype
Endo Pharmaceuticals: Informational website