Beth Roth → Product Design Leader & Strategist
I define North Star visions that rally organizations around what’s next and lead the design that delivers it.
From building the first responsive website for an e-commerce company to setting the servicing vision for a fortune 100 financial institution, curiosity about how emerging technology affects users has driven my 16-year career.
Case studies: Transforming applications →
How my team at Capital One defined a North Star vision for Card Servicing, secured senior leadership buy-in, gained CEO and board support, and began bringing the vision to life.
01 / Vision
Capital One 2023 – 2024 (5 months)
Setting the North Star
3 concepts and a vision statement gave every Card Servicing team a clear direction on what to build next.
02 / Strategy
Capital One 2024 – 2025
Defining the roadmap
10 target-state capabilities identified through agent research built the plan for evolving a legacy servicing application.
03 / Execution
Capital One 2025 – 2026
Piloting AI capabilities
8 test-and-learn pilots turned the vision into an enhanced tool for frontline agents.
Writing
Designing in the Age of Curiosity, Complexity, and AI
2025, What attending Config reignited and where I’m taking it next.
Speaking
Designing AI for Moments that Matter: Building experiences customers want
The AI Summit New York 2025, Javits Center
Day 2 GenAI Stage Keynote