Beth Roth → Product Design Leader & Strategist
I define North Star visions that rally organizations around what’s next and lead the design to deliver it.
How my team at Capital One defined a North Star vision for Card Servicing, secured senior leadership buy-in, gained CEO and board support, and began bringing the vision to life.
01 / Vision
Capital One 2023 – 2024 (5 months)
Setting the North Star
3 concepts and a vision statement gave every Card Servicing team a clear direction on what to build next.
02 / Strategy
Capital One 2024 – 2025
Defining the roadmap
10 target-state capabilities identified through agent research built the plan for evolving a legacy servicing application.
03 / Execution
Capital One 2025 – 2026
Piloting AI capabilities
8 test-and-learn pilots turned the vision into an enhanced tool for frontline agents.
Speaking
Designing AI for Moments that Matter: Building experiences customers want
The AI Summit New York 2025, Javits Center | Day 2 GenAI Stage Keynote
Writing
Designing in the Age of Curiosity, Complexity, and AI
Config San Francisco 2025 | What attending Config reignited and where I’m taking it next.