I lead teams building the future of AI-powered experiences.
For the last five years, I've led designers and managers transforming a legacy servicing application into an AI-enhanced platform at a major financial institution. I uncovered the user needs that unlocked greater business impact and aligned product, technology, and operations around a multi-year roadmap to get there.
Hello. I’m Beth Roth.
Selected work
Case studies are password-protected. Request access.
Capital One
Vanguard
Barclaycard
Comcast
Pet360/Chewy
I’ve designed for
On stage
Past engagements
Designing AI for Moments that Matter: Building experiences customers want
AI Summit, Javits Center • NYC | December 11, 2025
Day 2 GenAI Stage Keynote
Visual Design CoP Panel
Internal Leadership Panel • Virtual | February 2025
Behavior-Based Servicing in Conversational Experiences
Voice & AI Summit, Arlington • VA | October 2024
Highly attended session
Recent Writing
Designing in the Age of Curiosity, Complexity, and AI: What attending Config reignited — and where I’m taking it next | Medium | May 2025
Additional corporate work
Apple Rewards: Barclaycard rewards redemption
Priceline Rewards: Barclaycard rewards redemption
Decision Quest: Internal statement offer generator
Vanguard Labs: Multivariate testing prototype
Endo Pharmaceuticals: Informational website