Beth Roth → Product Design Leader & Strategist

I define North Star visions that rally organizations to build what’s next.

Curiosity about how emerging technology affects users led me to deliver:

Pet360’s first responsive e-commerce site which I designed and coded myself, increasing mobile revenue (2012)

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The vision for an AI-powered agent platform presented by the President of Card to 10,000+ associates (2023)

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A 5-year AI vision for Capital One’s Card Servicing that the CEO took to the board and shared at his annual strategy session (2025)

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8 AI pilots within a legacy servicing application to bring the agent platform vision to life, with several launched to full production (2026)

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Case studies: Transforming applications →

Three case studies showing how my team defined a North Star vision for Card Servicing, secured senior leadership buy-in, gained CEO and board support, and implemented the plan.

01 / Vision Capital One 2023 – 2024 (5 months)

The 5-Year Servicing Vision for Capital One’s Credit Card

Defining how AI would transform Card Servicing led to 3 concepts and a vision that gave every team clear direction on what to build. The CEO of Capital One took it to the board and shared it at the annual strategy session.

Explore the Vision →

02 / Strategy Capital One 2024 – 2025

Building the roadmap for transforming a legacy servicing application

The strategic plan for evolving a legacy servicing application to bring the North Star Vision to life. Research, with frontline agents, defined 10 target capabilities and was presented to 10,000+ associates by the President of Card.

Explore the Strategy →

03 / Execution Capital One 2025 – 2026

Piloting AI capabilities within a legacy servicing application

Proving the value of AI and turning the vision into a real tool for frontline agents through launching various rounds of test-and-learn pilots—real-time compliance alerts, call transfer summaries, semantic search and self-service guidance launched to full production.

Explore the Pilots →