Hello. I’m Beth Roth.

Experience Strategy + Product Design Lead

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I lead A product design team focused on internal customer servicing and support moments

I am known for aligning cross-function teams and identifying opportunities within complex ecosystems to build innovative, human-centered strategies, services and products.

 

People

Directly managing a team of Product Designers, indirectly mentoring and coaching many across various design disciples. I am dedicated to getting the best out of high-performers.

Process

I strengthen the relationship between design and cross-functional partners to deliver experiences that balance the priorities of our business and exceed customer expectations.

Projects

I align cross-functional teams against large ambiguous initiatives across the design lifecycle—from discovery through implementation.

 

 

Case Studies

The majority of my work is focused on internal applications for large corporations, the below projects are password protected. If you'd like to review my portfolio please reach out, I'd love to walk you through them.

 

 

more corporate work

Apple Rewards

Apple Rewards

Priceline Rewards

Priceline Rewards

Decision Quest

Decision Quest

Vanguard Labs

Vanguard Labs

Endo Pharmaceuticals

Endo Pharmaceuticals

 
 
 

I turned my thirst for creativity and passion for solving complex problems into a career.

 
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