The redesign of a legacy internal application for configuring targeted offers on credit card statements.
Role
Senior UX Designer
Understand the Problem
Hours and hours of previously recorded user interviews were reviewed and analyzed to understand how associates used this antiquated and complex application.
Information architecture exercise
White-boarding session for deeper understanding of user flow
Concept sketching based on whiteboard session
Create / Iterate / prototype
A prototype in Axure of high-fidelity wires was created to demonstrate the experience.
