The redesign of a legacy internal application for configuring targeted offers for customers on their credit card statements.

 

Role

Senior UX Designer


Understand the Problem

 

Hours and hours of previously recorded user interviews were reviewed and analyzed to understand how associates used this antiquated and complex application. 

 
 Information architecture exercise

Information architecture exercise

 White-boarding session for deeper understanding of user flow

White-boarding session for deeper understanding of user flow

 Concept sketching based on whiteboard session

Concept sketching based on whiteboard session


Create / Iterate / prototype

 A prototype in Axure of high-fidelity wires was created to demonstrate the experience.

A prototype in Axure of high-fidelity wires was created to demonstrate the experience.